Platinum Fever Boost For UK Retail As Consumers Plan To Celebrate Her Majesty, The Queen
Her Majesty the Queen has become the first British monarch to celebrate a platinum jubilee, marking 70 years of service to the United Kingdom. There is an air of excitement as we build up to the festivities.
Communities will enjoy a special extended bank holiday weekend and come together to celebrate this historic milestone; street parties and a wide range of activities are expected to extend across the four day event. There will be the traditional Trooping of the Colour and service of thanksgiving in addition to a gala concert featuring a host of celebrity names.
On Sunday 5th June, the ‘Big Jubilee Lunch’ initiative will see neighbours come together for street parties and celebrations with over 60,000 people having already registered an event. All this means that the demand for bunting, tablecloths, fancy dress and food will create a peak opportunity for the nation’s retailers.
Bright yellow statues of corgis in line make up the vista at Bicester Village highlighting its partnership with the British Fashion Council.
The Creative Spot x British Fashion Council pop-up boutique launched on May 11 in the popular Oxfordshire shopping attraction to celebrate British fashion and highlight future talent.
Coinciding with celebrations to mark The Queen’s Platinum Jubilee, the pop-up boutique offers designers retail space free of charge while providing them with unique exposure to discerning guests from all over the world.
Created for Bicester Village and the British Fashion Council by Richard Quinn, recipient of the inaugural Queen Elizabeth II Award for British Design, the pop-up showcases eighteen of the country’s most exciting designers including Alighieri, Christopher Kane and Sophia Webster.
“The Jubilee is a momentous occasion and we are so honoured to be involved in the celebrations. The Queen has always shown a real interest in British fashion so the Jubilee is a perfect opportunity to showcase the creativity and talent of a range of British designers. In our store design we have endeavoured to recreate the celebratory feeling of the British summertime, bringing a touch of brightness and jubilation to Bicester Village at this very special moment in time.” explains curator, Quinn.
Fortnum & Mason have also created a range of celebratory designs reflecting the passions and pursuits of Her Majesty the Queen. Fortnum’s royal connections date back to when William Fortnum, then a footman in Queen Anne’s royal household repurposed Her Majesty’s half-burned candles to create the iconic retailer’s first products
In the centuries since, the brand has served twelve British monarchs. The Platinum Jubilee collection ranges from £9.95 to £1995.00.
Consumers are stepping up to purchase, with demand for platinum related products already selling out in some stores. Buyers for George, the clothing range at supermarket Asda had to issue an apology after underestimating the potential of its ‘Queen’s Platinum Jubilee Mother & Me’ matching dress range. The ‘twinning’ dresses which are designed to match the parent and child, saw high demand from shoppers and benefitted from sharing on social media. The Union Jack floral themed print has created high demand, with many customers disappointed not to have their own regal outfit for the celebrations.
Since the early 1900s, Cartwright & Butler has been creating teatime treats with specifically British themes. They have launched a purse-friendly range of Jubilee treats including the ‘Tea With The Queen’ hamper.
The hamper includes Queen Elizabeth’s favourite tea flavour, Earl Grey, along with a carton of Café York Fine Blend Coffee, a range of deliciously mouthwatering shortbread and biscuits and a carton of British butter fudge , all for £30.
“There is a real buzz around the Platinum Jubilee the closer we get, particularly with the extra bank holiday for all. e have already seen our Limited Edition Platinum Jubilee Tea Time collection sell extremely well, as well as our brand new London Tourist Tins, featuring the iconic landmarks of London. We’re also seeing a lot of retailers creating special displays instore and in shop windows which is attracting a huge amount of attention and will hopefully lead to lots of sales. It’s a momentous occasion and as a company it’s wonderful to be part of all the celebrations” explained Danielle Dutton of Cartwright & Butler.
As well as the additional sales opportunities, brands can also help to establish greater awareness and impact, including with international markets
“There is a huge opportunity for brands to create interest and excitement around new offers and services with any big event. The magic of the Platinum Jubilee is of course the fact it is such a prestigious and unique milestone. The International reach of Her Majesty’s celebrations is a powerful way for British brands to find new audiences and put themselves on the map.” explains Natasha Hatherall-Shawe, founder & CEO of TishTash Communications, UAE.