Instagram egg cracks open, revealing a wholesome mental health message
History will show that two events defined Feb. 3, 2019: Super Bowl 53 and big reveals about the Instagram egg.
First, the egg’s identity was traced to an employee at a London advertising agency, according to reports by BuzzFeed News and Mashable. Then in a Hulu special after the Super Bowl, the World Record Egg released a 30-second video.
‘Recently I’ve started to crack,’ it begins, before the egg crumbles. ‘The pressure of social media is getting to me.’
‘If you’re struggling too, talk to someone,’ says the egg, before reanimating and getting its shell back with no cracks. ‘We got this,’ it finishes, before a URL for Mental Health America appears.
The video was posted to the World Record Egg Instagram account on Monday.
A post shared by EGG GANG ???? (@world_record_egg) on
Twitter quickly filled with adoration.
Hulu’s Egg reveal is a mental health PSA which I love ???? pic.twitter.com/Mb46prevKR
— Alexandra Able (@AlexandraAble)
okay. ya know what. serious round of applause to @hulu for the masterpiece that is the world record egg. pic.twitter.com/Z7iyb79EaR
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— Dalton Mosher (@Dalton_Brooke97)
The World Record Egg reveal on @hulu was tremendous. Shout out to the #EggGang creator for using their 15 minutes of (anonymous) fame/massive reach for good. #TalkingEgg
— Carolyn Lasky (@carolaskyn)
Mental Health America thanked the egg for ‘shining a limelight on #mentalhealth.’
We’d like to thank #TalkingEgg for shining a limelight on #mentalhealth tonight with an important message. Not everyone chooses to #fightintheopen for mental health, but you did for the 1 in 5 Americans living with a mental health condition. Thank you, #EggGang! ???????? pic.twitter.com/9KPlXG5re4
— Mental Health America (@MentalHealthAm)
We can’t say we expected the saga to end this way, but we’re glad that it did. Of all the ways this could have gone, such a wholesome,simple, positive message about mental health is pretty much the best outcome. It’s still unknown whether this was planned in advance before the egg’s meteoric rise to stardom or came about after the egg was crowned Instagram royalty.
World Record Egg didn’t immediately respond to a request for comment.