AI Wars, Bloomberg Beta’s Karin Klein — And Will ChatGPT Kill The SuperBowl Ad?

AI Wars, Bloomberg Beta’s Karin Klein — And Will ChatGPT Kill The SuperBowl Ad?

Here’s an excerpt from this week’s CIO Newsletter. To get it to your inbox, sign up here.

For this week’s issue, I invited Karin Klein, founding partner of Bloomberg Beta, to share some insights from the front lines. As a founder, venture capitalist and strategist in the enterprise tech space, Klein frequently talks to CIOs and thinks about innovation in the context of her own organizational needs. Here are some of her thoughts:

2023 is already shaping up to be an interesting year. Here are three areas of opportunity that we’ve been hearing about from CIOs, in which we are eager to find founders building startups.

Generative AI Applications You may be tired of hearing about ChatGPT and DALL-E, and the applications are still nascent, but generative AI is pointing to the long-term promise of artificial intelligence.

You no longer need a PhD in computer science to build an AI startup. The powerful models behind these technologies and the increasing availability will certainly change how we work, from how code is written to how hiring is done and everything in between. Our team is feeling a sense of déjà vu similar to the excitement we felt in 2014 when we first declared our focus on investing in artificial intelligence.

We expect to see a landslide of new AI startups in the coming years. With wave of layoffs in big tech and later-stage startups, even more potential founders may emerge. While most other tech advances started with either the consumer or the enterprise, applications with generative AI have sparked conversations in both our personal and professional lives, so we think the potential may even be more profound.

Making Hybrid WorkWork”— Leaders are facing an extraordinary amount of change (work from home, generative AI, multi-generational teams, inflation, etc.) and are rethinking how they advance their businesses while also prioritizing the health of their teams. The best leaders know there’s no one-size-fits-all approach to supporting team members. It’s about being intentional and actively experimenting with how to make hybrid work “work,” while being transparent and accessible as change happens.

We’re seeing leaders adopt new in-person traditions for their teams and new tools that help them build a strong culture by bringing the water cooler, team-bonding moments and employee recognition programs into the hybrid world. The ability to connect a hybrid workforce impacts everything from creativity levels to turnover rates, which of course has a ripple effect on customer service and success. Those leaders who are successful at adapting to the demands of hybrid work have a real chance to emerge as stronger and more resilient.

Bringing The Modern Stack To Every Industry – While some businesses have embraced modern software and techniques, there are still companies and industries navigating legacy stacks and outdated processes. As the level of ease and support for consumer products rises, business users increasingly expect the same seamless experience in using work applications. Remember when corporate IT departments tried to stop people from using their iPhones at work? The lesson: Disrupt or be disrupted.


There is an opening right now for startups to bridge these gaps by jumping into unsexy but proven markets. There is also simultaneously an opportunity for CIOs to leverage emerging products to leapfrog their competition. Look at the emergence of new tools and platforms that let companies boost their customer service and automate common requests. These gaps won’t last forever. What starts out as a differentiator can quickly become table stakes.

By experimenting and staying focused on addressing these core challenges, CIOs could be critical in leading this next wave of change.

In Other News:

A Boost For Bing: Microsoft announced this week that it’s integrating ChatGBT into to its much-maligned Bing search engine, as well as its web browser Edge. “It’s a new day in search,” said Microsoft CEO Satya Nadella, whose company has made a $10 billion investment in OpenAI. Microsoft cofounder Bill Gates spoke with Forbes in an exclusive interview about his work with OpenAI and the potentially transformative impact of the new technology. In another exclusive, OpenAI’s Sam Altman tells Forbes that artificial general intelligence could “break capitalism.”

Google Struggles To Catch Up: Richard Nieva, Alex Konrad and Kenrick Cai investigate how Google fell behind in the AI race — and the all-hands effort to compete. Cofounder Sergey Brin just filed his first code request in years. Meanwhile, the debut of its ChatGPT rival “Bard” failed to impress, with Alphabet stock losing $100 billion after its chatbot gave a wrong answer in marketing material.

Super Bowl Gambling: Gamblers in the United States are expected to bet a record $16 billion—a 110% increase over last year. That’s because legal sports gambling has expanded into four new states since last year’s Super Bowl, bringing the total to 36 states plus Washington D.C. Mobile sports betting is now legal in 26 states, up from 18 early last year. Especially popular are same-game parlay bets that let people tie multiple bets together. With systems that can quickly analyze the odds and set real-time pricing, expect those scenarios to become ever more complex — with bets that go far beyond the field.

Will ChatGPT Impact The Ads? Don’t bet on it. The technology is too early. But Sol Roger, global director of innovation at Magnopus, predicts that the rise of generative AI and synthetic media will soon kill the generic 30-second ad spot. In its place, he says, we’ll have “short, personalized films will be generated in real-time. The dramatic evolution that has already transpired in text and images will soon make its way to video content and then one commercial for 200 million people will be replaced by 200 million unique commercials for individual fans.” Yes, half the fun is ridiculing dumb ads!

Have a great week.


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